As we discussed above preliminary challenges are keeping cost of product competitive by reducing inventory aging & setup up right expectation of the consumers by low cost fulfillment with quality product.
SnapDeal.com, eBay.in acts like a huge marketing platform for other sellers/merchants/brands. It does not stock, it just has strategic alliances to fulfill the demand of customers. The biggest drawback of such model is that, there is low or no control over customer experience, however, being international player like eBay.in can scale up much faster.
While writing this document I realized that Amazon has also launched their localized services in India as amazon.in, as we know that amazon is the biggest global E-commerce player with biggest global market share. Probably they will have to go for some merger and acquisitions in India for mass customer acquisitions in order to compete with well established brand like flipkart, eBay, Jabong etc.
Flipkart, Jabong and myntra doing well in the marketplace, but they majority of business model is based on inventory-led that requires a high infrastructure and operating cost. These companies have major advantage over customer experience, quality of products etc. FlipKart & Jabong has started their marketplace with controlled inventory, yet far from making significant revenue.
In Today’s aspects it is very difficult to say who will sustain in the market and who will win this e-commerce war? However some companies discussed above has made their presence and growing by leaps and bounds. Coming future we can expect some big players to come and raise the competition in between. At the end Indian consumers will be pampered more and expect to get better and better deals.